Excellentia Limited understands that your privacy is important to you and that you care about how your personal data is used. Excellentia Ltd respect and value the privacy of all of our contacts and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.
Addressing Compliance to the GDPR
The following actions are undertaken to ensure that Excellentia Limited complies at all times with the accountability principle of the GDPR:
• The legal basis for processing personal data is clear and unambiguous
• A Data Protection Officer is appointed with specific responsibility for data protection in the organisation.
• All staff involved in handling personal data understand their responsibilities for following good data protection practice.
• Training in data protection has been provided to all staff.
• Rules regarding consent are followed.
• Routes are available to data subjects wishing to exercise their rights regarding personal data and such enquiries are handled effectively.
• Regular reviews of procedures involving personal data are carried out.
• Privacy by design is adopted for all new or changed systems and processes.
United Kingdom’s withdrawal of the European Union
In preparations for the United Kingdom’s withdrawal of the European Union Excellentia Limited will monitor changes, prepare and continue to carry out good data protection and privacy principles after 30th March 2019. Please see the European Commission website for further details.
“The United Kingdom submitted on 29 March 2017 the notification of its intention to withdraw from the Union pursuant to Article 50 of the Treaty on European Union. This means that unless a ratified withdrawal agreement establishes another date, all Union primary and secondary law will cease to apply to the United Kingdom from 30 March 2019, 00:00h (CET) (‘the withdrawal date’).2 The United Kingdom will then become a ‘third country’” European Commission
1. Information About Us
Limited Company registered in England & Wales under company number 5974563 VAT REG. GB 103 9884 04.
Registered address: Bryn Isel, The Bank, Newtown, Powys, SY16 2AB .
Excellentia Ltd, Suite 101, 95 Wilton Rd, Belgravia, London SW1V 1BZ.
VAT number: GB 103 9884 04.
Data Protection Officer:
Email address: email@example.com
Telephone number: 020 7060 2130.
Postal Address: Excellentia Ltd, Suite 101, 95 Wilton Rd, Belgravia, London SW1V 1BZ..
Excellentia Ltd are regulated by Information Commissioners Office
Registration Number: ZA022642
Excellentia online compliance page can be found here : Compliance
2. What Does This Notice Cover?
This Privacy Information explains how Excellentia Limited use your personal data within its Marketing Department activities: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.
3. What is Personal Data?
Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
The personal data that Excellentia Limited use is set out in Part 5.
4. What Are My Rights?
Under the GDPR, you have the following rights, which Excellentia Limited will always work to uphold:
a) The right to be informed about our collection and use of your personal data.
This Privacy Notice should tell you everything you need to know, but you can always contact us to find out more, or to ask any questions using the details in Part 1.
b) The right to access the personal data Excellentia Limited hold about you. Part 10 will tell you how to do this.
c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 1 to find out more.
d) The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that Excellentia Limited have. Please contact us using the details in Part 1 to find out more.
e) The right to restrict (i.e. prevent) the processing of your personal data.
f) The right to object to us using your personal data for a particular purpose or purposes.
g) The right to data portability. This means that you can ask us for a copy of your personal data held by us to re-use with another service or business in many cases.
h) Rights relating to automated decision-making and profiling. Part 6 explains more about how Excellentia Limited use your personal data, including automated decision-making and profiling.
For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 1.
Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.
If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.
Our timeline to comply with your rights are documented below:
|Data Subject Request Timescale|
|The right of access||One month|
|The right to rectification||One month|
|The right to erasure||Without undue delay|
|The right to restrict processing||Without undue delay|
|The right to data portability||One month|
|The right to object||On receipt of objection|
|Rights in relation to automated decision making and profiling||One month|
|The right to be informed When data is collected (if supplied by data subject)||On collection or within one month if not directly supplied|
5. What Personal Data Do You Collect?
Excellentia Limited may collect some or all of the following personal data (this may vary according to your relationship with us):
• Email address
• Phone number
• Professional Details
• IP Address (May be collected by our servers or our third party providers)
• Social Network contact information (If we have communications with you on social media)
• Information about your preferences and interests (Provided by social media, not collected by us directly)
(a) Consent: the individual has given clear consent for you to process their personal data for a specific purpose.
6. How Do You Use My Personal Data?
Under the GDPR, Excellentia Limited must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data will be used for one of the following purposes:
• Providing and managing your account.
• Supplying our products and services to you.
• Your personal details are required in order for us to enter into a contract with you.
• Personalising and tailoring our products and services for you.
• Communicating with you. This may include responding to emails or calls from you.
• Supplying you with information by email or post that you have opted-in to (you may unsubscribe or opt-out at any time by visiting our compliance area online and submitting an opt-out request.
Lawfulness of Processing
Excellentia use your personal data within its Marketing department and marketing activities with your explicit Consent.
With your permission and/or where permitted by law, Excellentia Limited may also use your personal data for marketing purposes, which may include contacting you by email, telephone, text message, post with information, news, and offers on our products or services.
We may contact you indirectly or directly, by means of our social media pages, profiles and ads. By following us on social media, you agree to give consent to be contacted this way. We do not sell or pass on any data collected via social media.
You will not be sent any unlawful marketing or spam. Excellentia Limited will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.
Unless it is necessary for a reason allowable in the GDPR, Excellentia Limited will always obtain explicit consent from a data subject to collect and process their data. This is as per the ICO Direct Marketing Code of Practice and the The Privacy and Electronic Communications (EC Directive) Regulations 2003
In case of children below the age of 16 (a lower age may be allowable in specific EU member states) parental consent will be obtained. Transparent information about our usage of their personal data will be provided to data subjects at the time that consent is obtained and their rights with regard to their data explained, such as the right to withdraw consent. This information will be provided in an accessible form, written in clear language and free of charge. Please see our compliance area on our website if you wish to withdraw consent.
7. How Long Will You Keep My Personal Data?
Excellentia Limited will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):
• Where contracts and services have been undertaken your data is kept on file for a maximum of seven years for legal and accounting obligations.
• Periodic contact with data subjects on a yearly basis will be undertaken, all data subjects will be contacted to update their details.
• During email marketing activities Excellentia Limited will provide an unsubscribe link at the bottom of the email. Your details will then be unsubscribed from our mail out system.
At any point you will be able to OPT OUT by using our online form
• Where un-subscription has not occurred, and no contracts or services have been provided, Excellentia will try to contact you to un-subscribe your data, otherwise your data will be kept for a maximum of three years and then removed.
8. How and Where Do You Store or Transfer My Personal Data?
Preferred UK Data Storage and service providers
Excellentia Limited takes every effort to store your personal data in the UK within its day to day business operations. We have acquired service providers that provide this specifically. This means that the data will be fully protected under the GDPR.
European Data Storage and Processing
In certain circumstances where we use service providers outside of the UK we have opted for EEA service providers. The European Economic Area (the “EEA” consists of all EU member states, plus Norway, Iceland, and Liechtenstein).
Excellentia Limited will only store your personal data within the European Economic Area (the “EEA”) where it is having been deemed acceptable to do so. Excellentia Limited investigates the processing of data thoroughly and ensures that the correct level of data protection and privacy is there, with the relevant documentation to say so. This means that your personal data will be fully protected under the GDPR or to equivalent standards by law.
Countries Listed within the EEA:
9. International Transfers of Personal Data
Transfers of personal data outside the European Union will be carefully reviewed prior to the transfer taking place to ensure that they fall within the limits imposed by the GDPR. This depends partly on the European Commission’s judgement as to the adequacy of the safeguards for personal data applicable in the receiving country and this may change over time.
Intra-group international data transfers will be subject to legally binding agreements referred to as Binding Corporate Rules (BCR) which provide enforceable rights for data subjects.
Third Countries Service Providers
Where any of your data is processed outside of the UK and EEA, Excellentia Limited investigates the processing of data thoroughly and ensures that the correct level of data protection and privacy is there, with the relevant documentation to say so.
Third countries may not have data protection laws that are as strong as those in the UK and/or the EEA. This means that Excellentia Limited will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR.
An example would be if we use an international provider who has servers based in United States of America. In this instance before interacting with such service, we would check to see if they are part of Privacy Shield. You can check to see if a USA based company is certified company here Privacy Shield Participant check
Once relevant checks have been undertaken, service providers will then be part of our approved provider list. Service provider Privacy Policies will be checked annually to check for adherence to our own standards, unless we are informed of changes prior to this. This document is reviewed annually and upon significant change to Excellentia Limited and relevant legislation.
Excellentia Limited will not transfer your personal data which we hold as part of our marketing activities to an unstable country or one where it would be at risk.
Secure by Design
The security of your personal data is essential to us, and to protect your data, Excellentia Limited take a number of important measures.
We have introduced best practices and procedures in house and when dealing with any personal data of our data subjects.
Our security measures are kept confidential however our security setup is one of layered security measures, which wherever possible is designed to fail safe, as no security measures can be 100%.
We are working towards cyber essentials and ISO:27001 compliance for our internal processes. Wherever possible service providers are ISO:27001 as minimum.
Privacy by Design
Excellentia Limited has adopted the principle of privacy by design and will ensure that the definition and planning of all new or significantly changed systems that collect or process personal data will be subject to due consideration of privacy issues, including the completion of one or more data protection impact assessments.
The data protection impact assessment will include:
• Consideration of how personal data will be processed and for what purposes
• Assessment of whether the proposed processing of personal data is both necessary and proportionate to the purpose(s)
• Assessment of the risks to individuals in processing the personal data
• What controls are necessary to address the identified risks and demonstrate compliance with legislation
• Use of techniques such as data minimization and pseudonymisation will be considered where applicable and appropriate.
10. Contracts Involving the Processing of Personal Data
Excellentia Ltd will ensure that all relationships it enters into that involve the processing of personal data are subject to a documented contract that includes the specific information and terms required by the GDPR.
11. Data Breach & Incident Response
It is Excellentia Ltd.’s policy to be fair and proportionate when considering the actions to be taken to inform affected parties regarding breaches of personal data. In line with the GDPR, where a breach is known to have occurred which is likely to result in a risk to the rights and freedoms of individuals, the relevant supervisory authority will be informed within 72 hours. This will be managed in accordance with our Information Security Incident Response Procedure which sets out the overall process of handling information security incidents.
Under the GDPR the relevant DPA has the authority to impose a range of fines of up to four percent of annual worldwide turnover or twenty million Euros, whichever is the higher, for infringements of the regulations.
12. Do You Share My Personal Data?
Excellentia Limited believe in total transparency and want our contacts to know how we interact with their data, along with how we may have to process your data with third parties for our daily business functions.
In some cases, those third parties may require access to some or all of your personal data that Excellentia Limited hold.
Systems we use:
As part of our Operational activities we use:
• Microsoft Products and Services (For email, processing and data storage)
o Microsoft Overview documentation can be found here:
o Certified by EU-USA Privacy Shield
o Data Hosted within the EEA & UK (GDPR Compliant)
As part of our marketing activities we use:
• Live Chat (on our website for initial contact and consultation)
o Live Chats Overview GDPR documentation can be found here: Live Chat GDPR
o Certified by EU-USA Privacy Shield
• Email Marketing platform (for email marketing campaigns)
o Overview GDPR documentation can be found here:
o Data Hosted within the EEA & UK (GDPR Compliant)
The services and the manner undertaken in operations are fully GDPR compliant.
If any of your personal data is required by a third party, as described above, Excellentia Limited will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law.
Excellentia Limited contract with third parties (as described above), and those third parties may sometimes contract with third parties (as described above) that are located outside of the European Economic Area (the “EEA” consists of all EU member states, plus Norway, Iceland, and Liechtenstein). If any personal data is transferred to a third party outside of the EEA, Excellentia Limited will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR.
In some limited circumstances, Excellentia Limited may be legally required to share certain personal data, which might include yours, if Excellentia Ltd are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.
13. How Can I Access My Personal Data?
If you want to know what personal data Excellentia Limited have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.
All subject access requests can be made in writing and sent to the email or postal addresses shown in Part 1. To make this as easy as possible for you, a Subject Access Request Form is available for you to use in the compliance area of our website. You do not have to use this form, but it is the easiest way to tell us everything and Excellentia Limited need to know to respond to your request as quickly as possible. There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.
Excellentia Limited will respond to your subject access request within one month of receiving it. Normally, Excellentia Limited aim to provide a complete response, including a copy of your personal data within that time. In some cases, Excellentia Ltd, particularly if your request is more complex, more time may be required up to a maximum of three months from the date Excellentia Limited receive your request. You will be kept fully informed of our progress.
14. How Do I Contact You?
To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the details provided in section 1 of this document.
15. Changes to this Privacy Notice
Excellentia Limited may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if Excellentia Limited change our business in a way that affects personal data protection.
Any changes will be made available on our website within our compliance area.